|IRAN CAPITALIZING ON A TASTE FOR AMERICA’S BRANDS|
Aruba, August 5, 2015 - Despite the smiling clown, a symbol of the Great Satan’s love for meat, buns and fries, there were no angry mobs punching fists in the air, shouting “Death to America”; nor did the smell of burned American flags permeate this Tehran neighborhood. It smelled of juicy burgers, flipped by a cheerful Iranian teenager named Jahan. His kitchen was crowned with a flashing logo that looked remarkably similar to the golden arches of McDonald’s, perhaps the best-known symbol of American fast-food imperialism. The global chain’s other well-known trademark, the white-faced, ever-smiling clown with a red jacket, yellow pants and red oversize shoes, was also present.
“We are trying to get as close as we can get to the McDonald’s experience,” said the owner, Hassan, who did not want his family name published out of fear of Iranian hard-liners and American trademark lawyers.