|FEMALE ENTREPRENEURS TOO RELUCTANT TO BRAG ABOUT BUSINESS PROWESS|
Aruba, June 9, 2015 - Female entrepreneurs are too modest, according to a new study by Cambridge University, despite beating their male counterparts on most entrepreneurial traits
Female entrepreneurs are failing to shout about their achievements despite generating higher profits than their male counterparts, according to a landmark study.
The Psychology of Entrepreneurs report found that 42pc of successful businesswomen claim that their business is prospering, compared to 62pc of males.
This despite the fact that female entrepreneurs are significantly better organised, more extraverted, more competitive and more emotionally stable than men.
The report, which surveyed almost 1,000 business owners, also found that women showed greater entrepreneurial ambition, with 47pc keen to start another business within three years, compared to 18pc of men.
They were less bullish on financial risk, however, preferring to strive for steady, organic and profitable expansion.
"Men tend to be more focused upon a clear path to success regardless of risk," said Chantal Coady (pictured above), founder and boss of chocolate shop chain Rococo Chocolates.
"Women are naturally more consensual and cautious."
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