|HOW TO KEEP MARKETING PERSONAL IN THE AGE OF AUTOMATION|
Aruba, December 15, 2014 - These days, it seems like everything is automated. Thanks to companies like Amazon, Netflix, and Pandora, the world has become more and more accustomed to buying and using products and services without ever having to talk to an actual human being. As consumer expectations have evolved, so has business.
To survive in business today, you have to be willing and able to adopt technology and processes that boost efficiency. Things have to move fast if you want to meet the needs and demands of customers. That’s why in the business world we’re using marketing automation more than ever before. It’s the only way to keep up with expectations and demands.
But if you want to truly grow your business and take things to the next level, you can’t just focus on automation. You have to also commit to keeping things personal—especially when it comes to your marketing efforts.
Despite the fact that the entire world is obsessed with using technology to streamline every aspect of life, the truth is, at the end of the day, people still ultimately like doing business with people.