|COLOMBIAN COFEE: 1ST NON-SWISS PROTECTED GEOGRAPHICAL INDICATION|
Oranjestad, May 29, 2013 - Due to the quality of its origin, Café de Colombia increasingly earns more recognition and legal instruments overseas for the promotion and protection of its reputation and unique characteristics.
After a process of over 4 years, the Colombian Coffee Growers Federation (FNC, as abbreviated in Spanish), the trade union that represents Colombian coffee growers, achieved Protected Geographic Indication (PGI) recognition in Switzerland for "Café de Colombia," which makes it the first non-Swiss product that has met the demanding requirements of the Swiss government to grant such protection.
This important advance in the strategy of protection of the origin of Café de Colombia, which also establishes a landmark in the field of Geographic Indications, will be granted by the Swiss Government's Federal Office for Agriculture (FOAG) to the Colombian Coffee Growers Federation on May 29 at 4:30 p.m. local time, within the session of the Committee of Trademarks and Geographic Indications of the World Intellectual Property Organization, which takes place in Geneva, Switzerland this week.
Thanks to the FNC's efforts, Café de Colombia was the first non-European Protected Geographic Indication granted in 2007 by the 27 member countries of the European Union, which allows this product to benefit from special protection of its origin in this important community market.
Furthermore, Colombian coffee has complementary protective tools in the United States and Canada pursuant to the certification marks system and, in other countries, is a beneficiary of recognition such as a Denomination of Origin. Switzerland is a key market for obtaining PGI recognition given that important companies that are part of the global coffee producing industry maintain headquarters in that country for coffee trading operations.
The Café de Colombia PGI is a legal instrument which allows Colombian coffee producers, through their Federation, to promote and defend their origin in international markets with legal tools that allow the detention of offenses to the origin by companies or distributors that might attempt to improperly benefit from the reputation and quality of Colombian coffee, a product of internationally renowned prestige; that is, they wish to pass as Colombian coffee a product not originating from Colombia.
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