|HOW MULTITASKING HURTS YOUR BRAIN (AND YOUR EFFECTIVENESS AT WORK)|
Aruba, January 23, 2013 - In a world of multitasking and constant distractions — from the ping of texts and emails to everyone having to wear more hats at work than they used to — time management is one of the biggest challenges. We might feel like we’re doing more — and, in a way, we are — but we’re actually getting less done in the process. So, is it possible in this day and age to streamline your work style, be more productive and get back some time in your day to focus on big picture stuff, strategy and brainstorming, all of which will make you more effective at your job?
Yes, says Julie Morgenstern, a productivity expert and bestselling author of five books including Time Management from the Inside Out. Dubbed the “queen of putting people’s lives in order” by USA Today, Morgenstern has made it her life’s mission to help people get more out of everyday and find focus in their lives, both at work and at home. This month marks the launch of her new Circa Balanced Life Planner, a paper-based system for the digital age, designed to help people make good decisions about where to spend their time. Sign me up!
Morgenstern spent some of her valuable time talking to me about the email addiction epidemic, why being pulled in a million different directions and always being connected is bad for the brain, and sharing some great advice for how to manage your time more effectively this year.
JK: Why is multitasking ineffectual?
It has been scientifically demonstrated that the brain cannot effectively or efficiently switch between tasks, so you lose time. It takes four times longer to recognize new things so you’re not saving time; multitasking actually costs time. You also lose time because you often make mistakes. If you’re multitasking and you send an email and accidentally “reply all” and the person you were talking about is on the email, it’s a big mistake. In addition, studies have shown that we have a much lower retention rate of what we learn when multitasking, which means you could have to redo the work or you may not do the next task well because you forgot the information you learned. Everyone’s complaining of memory issues these days – they’re symptoms of this multitasking epidemic. Then, of course, there’s the rudeness factor, which doesn’t help develop strong relationships with others.