|MAKING IT EASIER TO SELL MADE IN USA IN CHINA|
Aruba, August 27, 2012 - Frank Lavin is a connected guy in Washington and Asia. He served as U.S. ambassador to Singapore, led trade negotiations with China as Undersecretary for International Trade at the U.S. Department of Commerce, and held senior posts in the Asian offices of Bank of America (BAC), Citibank (C), and public relations behemoth Edelman.
His friend Karl Rove plugged Lavin’s book, Export Now: Five Keys to Entering New Markets. “It’s a little different from what you might typically find on my reading list,” Rove wrote on his personal blog. “[But] this is a must-read for any business owner looking to realize growth potential by developing an export strategy.”
Rather than negotiate with retailers as a traditional distributor would, Export Now posts product descriptions on its storefront on Alibaba Group’s Tmall.com, an Amazon (AMZN)-like shopping colossus in China that is adding more foreign retailers as demand among its nearly 500 million registered users increases for U.S.-branded goods.