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SECRETS OF THE 10 MOST-TRUSTED BRANDS

Aruba, April 11, 2012 - There's no better way to dissect the how-tos of branding than to dig deep into the companies everybody knows and trusts. To accomplish this, Entrepreneur teamed with The Values Institute at DGWB, a Santa Ana, Calif.-based think tank that focuses on brand relationships, on a consumer survey that explored the reasons some brands manage to stay on top.

What became clear: Though they may not have the biggest sales or market share in their categories, today's most trustworthy brands have created relationships with consumers through experiences that trigger a visceral response.

Read more / Source: http://www.entrepreneur.com/article/223125
 

 

By orbitalnets.com