|WHY BRANDS ARE USING WHISKY TO ENTICE RICH INDIANS|
Aruba, March 14, 2012 - In January, Italian yacht maker Ferretti held a party on a floating platform off the coast of Mumbai. The 60-odd invitees were drawn not just by an evening out on the water with a view of the island city, but by an appreciation session of The Balvenie single malt Scotch as well. "Scotch gels well because it too is an indulgence," says Anju Dutta, managing director of Marine Solutions, which distributes Ferretti yachts in India.
Several luxury goods marketers and service providers including premium apparel brands, carmakers and airlines are joining hands with liquor companies such as Diageo and William Grant & Sons to conduct Scotch whisky tasting events to feed off each other's pool of high net worth customers.