|HOW SOCIAL TECHNOLOGIES ARE EXTENDING THE ORGANIZATION|
Aruba, 23 November 2011 - McKinsey Quarterly’s fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance.
But this is a very dynamic environment, where the gains from using social technologies sometimes do not persist, perhaps because it takes so much effort to achieve them at scale. Some companies reaped fewer benefits and thus became less networked, while a smaller percentage learned how to deploy these technologies to become even more networked. Executives say that their companies are using them to increase their agility and to manage organizational complexity. Many believe that if organizational barriers to the use of social technologies diminish, they could form the core of entirely new business processes that may radically improve performance.
The Survey was published by McKinsey Global Institute earlier this week, click here to read the entire survey.