|CONSUMERS WORLDWIDE DEMAND MORE CSR|
A few years ago, we first reported the results from the global Cone Cause Survey, focusing on Corporate Social Responsibility (CSR).
Just last week, Cone (together with Echo Research) released a new report, the ‘2011 Cone/Echo Global CR Opportunity Study’. Consumers are demanding a higher level of responsibility by companies in dealing with societal issues; consumers report they are already voting with their wallets and loyalty to make these demands felt.
The study had a simple size of ten thousand consumers in ten major countries around the globe, including United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan.
Among the overall key findings: a huge 81 percent of consumers said companies have a responsibility to address key social and environmental issues beyond their local communities; they want the companies to step up to the plate and do the right thing to help those in need in their communities.
Read more/ Source: www.4hoteliers.com